2012 CoSIDA Convention (St. Louis, Mo.)
Thanks to the following sponsors
for their generous support of the 2012 CoSIDA Convention
Platinum Plus Sponsors
Platinum and Diamond Level Sponsors
2012 CoSIDA Convention 
Connecting through Communication: Mastering changing constituencies, message conveyances and core competencies on campus and beyond
#cosida12
• Saturday-Tuesday, June 23-26, 2012
• Renaissance Grand Hotel, St. Louis, Mo.
800 Washington Avenue
St. Louis, Missouri 63101
• Convention Program Schedule - as of May 16
NEW! Convention Flyer: See featured speakers, presenters coming to St. Louis (PDF)
• Convention Registration Information
• 2012 Convention Registration FAQs (Frequently Asked Questions)
• Renaissance Hotel Reservations LINK
- Need a hotel roomate? See our convention roommate finder inquiries
• WHY ATTEND THE 2012 CoSIDA CONVENTION? (PDF)
• CoSIDA 5K fun run/walk & community service project with St. Patrick Center
• Convention announcements & special releases/Special Awards
• Sponsor & Exhibitor Information
2012 Convention sponsors list (.doc listing)
• Metrolink service (transportation from airport to hotel; hotel to airport)
Need transportation from the airport? St. Louis Metrolink is your cost-effective solution; the closest Metrolink stop to the Renaissance Grand hotel is two blocks away from hotel e
ntrance
A two-hour unlimited MetroLink Pass from airport costs $3.75
A one-ride ticket from any other station is $2.25
Lambert Airport Terminal #1 – All airlines except Southwest
Lambert Airport Terminal #2 – Southwest Airlines
Take from Airport to 8th and Pine Station – go two blocks North to Renaissance Grand Hotel, 800 Washington Avenue
PREREGISTRATION FEES: $280 for non-CoSIDA members, $195 for CoSIDA members and $195 for spouses, friends and children. Deadline for the pre-registration is June 1, 2012. Everyone who wishes to attend any of the events must be registered. These registration fees have held steady at same price point for the last three years. Go directly to the Convention registration site, coordinated by Sports Systems, HERE.
ROOM RATES: Per night, the hotel room rate is $162.50 for single/double. If you require reservations for triple (3-person) and quad rooms (4 people) they are at the following rates: triple $182.50; quads $202.50. As part of the CoSIDA Convention package, Convention attendees will receive FREE wired internet in their rooms and will enjoy a reduced daily parking fee. Direct link to Convention room reservations.
- HOTEL PARKING: REDUCED daily rate of $9/day for CoSIDA Convention attendees!
- INTERNET HOTEL ROOM SERVICE: FREE WIRED SERVICE (not wireless) in each CoSIDA attendees room
-
NEED A ROOMATE FOR THE CONVENTION? Send your COMPLETE information (name, email address, phone numbers and dates you are looking to share a room during the CoSIDA Convention) to
barbkowal@cosida.com. Your info will be posted
HERE and it will be up to interested parties to connect and reserve a room.
• Why Attend the 2012 CoSIDA Convention?
Check here to see MORE reasons to attend! (.pdf)
Tremendous opportunities exist year-round for professional developement and networking for CoSIDA members ... help us carry this momentum into 2012 and to St. Louis for our annual national workshop!
The 2010 Convention in San Francisco and the 2011 Convention in Marco Island created a great buzz among participants and presenters with a tremendous strategic and digital communications-based workshop program in two incredible locations. Our membership is moving at a record pace with 2,800+ members, so there is TREMENDOUS MOMENTUM within our national organization.
You will be challenged to consider new ideas, new strategies, new technologies and have an array of networking opportunities. That's an INVALUABLE INVESTMENT towards your growth as an athletic communications professional. When that happens, you will leave feeling energized, invigorated and inspired.
Gold and Silver Level Sponsors
CONVENTION INFORMATION (SCHEDULE, EXHIBITORS, SPONSORS)
2012 Convention Program
Connecting Through Communication: Mastering changing constituencies, message conveyances and core competencies on campus and beyond
Schedule of Events
(as of May 16; information will be continually updated when sessions/times are finalized)
Saturday, June 23
8 am-Noon: Exhibit Hall setup
9 am-Noon: Committee meeting times available
10 am-3 pm: Registration
(also, donations collected for St. Patrick Center at this time)
11 - 11:45 am: #cosida12 Generation Next Rookie Panel
Presenters: Maurice WIlliams, Hampton (2012 CoSIDA Rising Star Award-University Division); Kim Wenger, Centennial Conference (2012 CoSIDA Rising Star Award- College Division); others TBA
Moderator: Anna Cooper, Ithaca College
For those attending their first CoSIDA convention and for those new to the athletic communications field, you will receive helpful info from these "rising stars" and others in our profession. They will provide tips and advice on how to take the most from attending the St. Louis Convention and general tips about being an SID.
11 - 11:45 am: Rising in the Business
Presenters: Jamie Weir Baldwin, Michigan State; Chuck Yahng, Maryville
Moderator: Wendy Mayer, Purdue
Noon-12:50 pm: CoSIDA Past Presidents Roundtable
How the profession has changed and what values have remained the same.
Presenters: Alan Cannon, Texas A&M (2002-03 CoSIDA President): Max Corbet, Boise State (1999-2000 CoSIDA President)
Moderator: Pete Moore, Syracuse (2001-02 CoSIDA President)
Hear some of our CoSIDA legendary leaders talk about how the profession has changed and what values have remained the same.
1 pm: Exhibit Hall open
1:15-2:15 pm: Panel session: Sourcing
Presenters: Joe Schad, ESPN; Bryan Burwell, St. Louis Post-Dispatch; Pat Coleman, D3Sports.com
Moderator: John Paquette, Big East Conference
A discussion with the media about the ever-changing sourcing standards of today, including use of anonymous sources, social media as sourcing, editorial fact-checking.
2:30-5 pm: Divisional sessions
(Note: during these sessions, representatives from CoSIDA's leadership, NCAA, Capital One, Stat Crew and the Academic All-America Committee will rotate to meet with each divisional group)
Division I: 2:30-4 pm (General meeting);
4-5 pm Presentation: Integrated Communications: Working with marketing, development, PR staffs and others
Division II: 2:30-4 pm (General meeting)
Division III: General meeting
NAIA: General meeting (TBA)
note: Canadian members not meeting as a group
4-5 pm: Integrated Communications: Working with marketing, development, PR staffs and others (session open to all)
Presenters: Tom Eiser, Xavier; others TBA
Moderator: Charles Bloom, SEC
Let's talk about best practices and relationship building with other external areas of your department, including marketing, development and PR
6-7:15 pm: Welcome/Kickoff Reception in Exhibitor Hall
Headline Sponsors: National Football League
Major Sponsors: XOS Digital, Sports Systems, Populous, Provations Group, Jostens/MTM Recognition
Supporting Sponsors: American Football Coaches Association (AFCA), Football Writers Association of America (FWAA), Lott Trophy, Wuerffel Trophy, Front Row Marketing, BFish Inc., PlayUp, USA Basketball, National Football Foundation
Contribution Sponsors: Alamo Bowl, Awards and Recognition Association (ARA), American Baseball Coaches Association (ABCA), Big Ten Network, Colonial Athletic Association, CollegePressBox.com, Conference USA, Cotton Bowl Classic, Horizon League, Paul Hornung Award, Licensing Resource Group, Lindy’s Sports Publications, Missouri Valley Conference, National Fastpitch Coaches Association (NFCA), National Association of Basketball Coaches (NABC), Sporting News, United States Basketball Writers Association (USBWA), Women’s Basketball Coaches Association (WBCA)
7:30-10 pm: Committee and divisional meetings if needed
Sunday, June 24
7:30 am-8:45 am: CoSIDA 5K Fun Run/Walk (St. Louis Gateway Arch grounds)
Coordinated by the CoSIDA Goodwill/Wellness Committee and the St. Louis CoSIDA Convention local organizing committee. Registration fee is $10 per participant or $20 for a family of three or more; 7 a.m. check-in. All of the proceeds will go to the St. Patrick Center, CoSIDA's 2012 charity/service project organization.
Preregister to Sam Atkinson (sam.atkinson@gallaudet.edu) with your name, school and number of participants. Click on link for more details, registration info.
8-9 am: CoSIDA Chapel
8-11 am: Registration
(also, donations collected for St. Patrick Center at this time)
9-10:15 am: Panel session: Social media 2.0: Content Engagement: What your audience wants, what is working today and what's trending
Presenters: Ronnie Ramos, NCAA Managing Director of Digital Communications; Dana Thomas, NCAA Assistant Director of Social Media Strategies; Jeff Rubin, Syracuse University iSchool Associate Professor of Practice and SIDEARM Sports CEO; Spencer Kitley, CoverItLive Event Specialist/former assistant SID at Univ. of Texas and Concordia (Texas)
Using best practices and case studies from intercollegiate athletics, the discussion focuses on what is - and is not - working today in athletic social media; making sure stakeholders are getting content from you that they cannot get elsewhere; how to best engage and listen to your audience; and best use of your athletic staff manpower to manage social media.
10 am-Noon: Exhibit Hall open
10:30-11:45 am: Town meeting: CoSIDA Today and Beyond
Presenters: CoSIDA President Tom DiCamillo, Pacific West Conference; CoSIDA Executive Director John Humenik; CoSIDA 1st Vice President Joe Hornstein, Florida International; CoSIDA 3rd Vice President Eric McDowell, Union- N.Y.
Moderator: CoSIDA 2nd Vice President Shelly Poe, Auburn
Take a look at what's happening in CoSIDA, including the combination of our convention with other NACDA partners next year our progress on the strategic plan passed in 2008, our outreach to other organizations and exciting new initiatives.
Noon-1:45 pm: Kickoff Luncheon
(Awards presented: 25-Year, Trailblazer, Kenworthy Community Service, Keith Jackson, College Division Rising Star, University Division Rising Star)
Sponsors: SIDEARM, ASAP Sports, NewTek, TRZ Sports/TEAMLINE, Stat Crew
2-5 pm: Exhibit Hall open
2:15-3:15 am: Panel session: Paperless game notes? How to service the media and public in an online age
Presenters: Chris Yandle, Baylor; Ted Gangi, CollegePressBox.com; Chris Freet, University of Miami; others
When is providing too much information a bad thing? Who has time to read a 100-page note packet for a non-televised, non-conference game? Not the media. It’s time to streamline your notes and promote the best. Our job is to make the media’s job of covering our schools easier, not harder (and make our jobs easier as well). In the social media age, less is definitely more.
2:15-3:30 pm: Table Topics
• Promoting the outstanding athlete
• Dos and donts of Freedom of Information requests
• What to do when an NCAA investigation comes to campus
• Finding your niche in a pro sports market - Jeff Bernstein, NYU; Steve Dombroski, Manhattan
• Your athlete and the Olympics - what resources can help you
• How to set up a press conference
• Earning Influence in College Sports Public Relations - Joe Moore, Ph.D., Central Missouri
3:00-4 pm: Strategic Planning for the Small College SID
Presenter: Ron Smith, Westmont
Moderator: Cindy Fotti, Columbia (Mo.) College
A well-constructed strategic plan not only helps institutions, but can help craft the direction and goals of a sports information office at any level institution. Here are ideas on how a strategic plan can help your operations and tips on how to contruct one.
3:15-4 pm: Addressing Bias and Stereotypes in Media Coverage - It Started with Title IX
Presenters: Carol Stiff, ESPN Vice President, Programming & Acquisitions; Laura Gentile, Vice President, espnW; others TBA
Moderator: Natalia Ciccone, Pac-12 Conference
4:15-5 pm and 5 pm-5:45 pm: Skill Set sessions
Note: These sessions will be repeated back-to-back so registrants can attend two sessions if they like
1) Scoring volleyball statistics and the new reporting structure for 2012
Presenters: April Goode (Virginia Tech) and Ian Schraier (Molloy)
How to score volleyball and what you will be required to report starting in the fall of 2012
2) Understanding the athletic communicator's role in campus historical events
Presenters: Clark Teuscher, North Central College; Matt Turk, Cal State Bakersfield
As the gatekeepers of most athletics-related information on our campuses, our expertise can make us a valuable asset when our institutions begin planning their campus-wide milestone events. We'll discuss ways to get your office involved in such an event and the long-term benefits it can provide, in addition to strategies and tools for building your department's historical archive.
3) Health and wellness for the CoSIDA professional
Presenters: Dr. Bryan Smith, Southern Illinois-Edwardsville (SIUE) Professor of Kinesiology
Moderator: Eric Hess (SIUE)
Timely tips and information to improve your personal game in the areas of nutrition, physical activity and weight issues despite long hours and meals with team travel.
Skill Sets are supported by: XOS Digital, Populous, Sports Systems
6-7:15 pm: ESPN Reception (sponsored by ESPN)
Monday, June 25
8-8:30 am: Annual CoSIDA Business Meeting
8:30-9:50 am: Panel Session: Tell me a story: Writing in the digital age
Presenter: Dr. Don Ranly, Professor Emeritus, Missouri School of Journalism
Moderator: Dennis O'Donnell, University of Rochester
In this day of email, tweeting, etc., people still like to tell stories, they still like to hear stories, and most of all, they remember information better if they hear it in the context of stories.
10 am-noon: Exhibit Hall open
10-10:45 am: Panel Session: Case study of Penn State crisis coverage
Presenters: Malcolm Moran, Penn State University College of Communications Knight Chair in Sports Journalism and Society - and 2012 Jake Wade Award recipient; joined by Penn State journalism students
11-11:50 am: Skill Set sessions (these will not repeat)
1) Financial Planning: What you need to ask
Presenters: Chuck Yahng, Maryville College, Jack Neumann, University of Calgary
What SIDs need to think about and what questions you should be asking of planner and benefits counselors.
2) Impact of New and Social Media on College Athletic Communications
Presenters: G. Clayton Stoldt (Chair, Wichita State Sport Management program); Derrick Dockett (Missouri Valley Conference); Murray Evans (Oklahoma Christian); Susan Lax (University of Kentucky)
Presenting results from this year's survey of CoSIDA members on the usage and impact of social media in college athletic communications. In addition to the key results from the survey being shared, practitioners will educate us on the implications of the findings.
3) What TV looks for when they come to your campus
Presenters: Michael Fountain, ESPN GameDay Executive Producer; Richard Acosta, KOSA-TV; others TBA
Moderator: Nicole Dupes, University of Denver
Skill Sets are supported by: Populous, Provations Group, Jostens/MTM Recognition
Noon-1:45 pm: CoSIDA Hall of Fame Luncheon
(Awards presented- CoSIDA Hall of Fame, Esposito, Lifetime Achievement)
Sponsors: TextCaster, Turner Sports, FOX Sports Networks
2-4:30 pm: Exhibit Hall open
2-3 pm: Panel discussion: The Capital One Academic All-America® program with Dick Enberg- program involvement, growth & memories
Presenters: Dick Enberg, San Diego Padres play-by-play announcer; Pat Haden, USC Athletics Director
Moderator: Jim Seavy, Massachusetts Maritime
The award-winning sportscaster Enberg, a long-time ardent supporter of the Academic All-America® program, and Haden, a Capital One Academic All-America Hall of Famer, will talk about the history and growth of the program. Other discussion focuses on how Enberg became involved and personally committed to the effort as he shares his stories of some of the remarkable AAA Hall of Famers.
3:15-4:45 pm: Panel session: Social Media 2.0: How the student-athlete fits into your institution's overall digital communications strategies
Presenters: Kevin DeShazo, FieldHouse Media; Patrick Powers, Webster University Director of Digital Marketing and Communications
Moderator: Joe Browning, UNC Wilmington
Discussion on the reputation, protection and future of your student-athletes, with example on working with student-athletes and instructing them - along with coaches - on privacy, transparency, fake accounts, and other issues. There also will be discussion on building an engaged social community and its benefits.
5:45- 8 pm: Capital One Special Awards Gala
CoSIDA awards presented before dinner (Arch Ward, Jake Wade, Warren Berg, Lester Jordan)
Dinner from 6:25-7:05 pm
Capital One Academic All-America® Hall of Fame Induction/Enberg Award presentation
Title Sponsors: Capital One
Major Contributing Sponsor: NCAA
Tuesday, June 26
7-7:50 am: Committee and divisional meetings (if needed)
8-9 am: Divisional programming
College Division: Best practices in time management for the College Division SID
Presenters: April Emory, Elizabeth City State; others TBA
Moderator: Blake Timm, Pacific (Ore.), CDMAC Chair
Providing tips, examples and concepts that can help all of us manage our time better - especially those who are managing one-person shops and need to be ultra-organized.
University Division: Hosting banquets and on-campus awards programs
Presenters: Doug Dull, Maryland; Mark Fratto, St. John's; Mike Enright, Connecticut
Moderator: Charles Bloom, SEC, UDMAC Chair
A look at how your staff can best contribute to the growing list of on-campus awards events.
9-10 am: Panel session: Social Media 2.0: How social media can help you in a crisis
Presenters: Chris Syme, Chair, CoSIDA New Media/Technology Committee [CKSyme.org, @cksyme]; Bill Smith, Northwestern State University Director of Marketing & Branding [@Doctor_BS]
How to develop an effective crisis communications plan that will build a strong base of advocates on your social media channels, covering monitoring, engagement strategies, messaging do's and do not's, including how to best handle negative posters, case studies and research results (CoSIDA and CASE) will be included; a version of this timely panel also is appearing at CASE.
10 am-2 pm: Exhibit Hall open
10-11 am: Panel session: Working with student-athletes and SAAC
Presenters: SAAC student-athletes (tba); coordinated by Eric McDowell, Union College-N.Y. (CoSIDA 3rd VP)
Moderator: James Laurinaitis, St. Louis Rams Pro Bowl linebacker, Ohio State graduate and CoSIDA Academic All-America® selection
Student-Athlete Advisory Committee (SAAC) representatives from all divisions discuss communications challenges from their perspective.
11 am-Noon: Panel session: Reporter's roundtable
Presenters: tba
Moderator: Dan Drutz, Saint Peter's
11 am-2 pm: Mid-day break for CoSIDA community service project and lunch (on your own)
CoSIDA Goodwill/Wellness Committee Community Service Project
This year, CoSIDA works with the St. Patrick Center, the largest provider of homeless services in Missouri, assisting 9,000 persons annually. At Convention registration, we will collect donations of clothing and toiletries for those at the Center, and convention attendees can sign up to volunteer at the Center (in 2-hour shifts), located just blocks away from the Renaissance Hotel. Young CoSIDA will hold its annual raffle and a donation drive during several social functions on behalf of St. Patrick. See more details at link above.
1:45-2:50 pm: Panel session: Digital media discussion
Presenters: Ben Taylor, Illinois; Brandon Davis, Dominican (Calif.); Rob Garcia, Academy of Art
Innovative and cost-effective ways to utilize video, editing; best equipment for the price; next steps forward and trends in digital video; and how to utilize your video staff (for game filming and/or feature productions)
3-3:45 pm and 3:45-5 pm: Skill Set sessions
These sessions will be repeated back-to-back so registrants can attend two sessions if they like
1) Baseball/softball scoring- ADVANCED SESSION *
Presenters: Kevin Juday (Elmhurst College), Doug Meffley (Northwestern), Dennis Jezek (Barry)
2) Baseball/softball scoring- BEGINNERS SESSION *
Presenters: Kevin Juday (Elmhurst College), Doug Meffley (Northwestern), Dennis Jezek (Barry)
* - held in two different locations - one is beginning session, one is advanced session
3) Starting an athletics magazine
Presenters: Brian Mason (University of Wisconsin); Ben Matchett (University of Calgary), Mike Williams (Illinois State)
Do's, don’ts and best practices from schools who have developed magazine projects
Skill Sets are supported by: XOS Digital, Sports Systems
6:15-6:45 pm: Ozzie Smith presentation to CoSIDA attendees (Busch Stadium)
6:45-8 pm: Farewell Party/Reception - food and beverage served (Busch Stadium)
Busch Stadium website
Headline Sponsors: Rose Bowl Game, Fiesta Bowl, Sugar Bowl, Orange Bowl, Heisman Trophy
Contributing Sponsors: Football Bowl Association, NCAA Football, Atlantic Coast Conference, Big East Conference, Big Ten Conference, Big 12 Conference, Pac-12 Conference, Southeastern Conference
Bronze Level Sponsors
5K fun run/walk & service project, donation drive for St. Patrick Center
Click image for 5K registration and location info, volunteer/donation drive info
PROGRAMMING HIGHLIGHTS & RELEASES/SPECIAL AWARDS
• May 10, 2012: CoSIDA Convention Goodwill and Wellness events announced: 5K Fun Run/Walk set for June 24; St. Patrick Center service project on June 26 along with donation drive to assist Center takes place throughout Convention
• May 8, 2012: Secretary of Education Arne Duncan headlines 2012 Capital One Academic All-America® Hall of Fame induction class
• April 26, 2012: The late Joe Paterno named as recipient of 2012 Dick Enberg Award
• April 4, 2012: Long-time CoSIDA treasurer Dave Wohlhueter to receive Lester Jordan Award
• March 2, 2012: 2012 CoSIDA Special Awards announced
• Feb. 6, 2012: Baseball Hall of Famer and St. Louis Cardinal legend Ozzie Smith to address Convention attendees on June 26
SPONSOR & EXHIBITOR INFORMATION
Convention Sponsorship and Exhibitor Information (PDF)
Interested in becoming a CoSIDA Convention sponsor? See info HERE