What is CoSIDA?
CoSIDA (College Sports Information Directors of America) was founded in 1957 and is a 2,800 member national organization comprised of the sports public relations, media relations and communications/information professionals throughout all levels of collegiate athletics in the United States and Canada. The 2012-13 academic year is the 56th year of the organization, making it the second oldest management association in all of intercollegiate athletics. CoSIDA became an affiliated partner with NACDA (National Association of Collegiate Directors of Athletics in December of 2008.
CoSIDA has two primary missions as it seeks to have its profession, organization and membership take its rightful leadership role within the decision-making levels of the intercollegiate athletics community:
1) Help the communications and public relations professionals at all collegiate levels with professional development and continuing education as it relates to strategically dealing in an effective manner with the various issues, challenges and opportunities that now exist within the fast-paced and ever-changing collegiate communications environment.
2) Play a significant leadership and resource role (i.e. “Strategic Communicators for College Athletics”) within the overall enterprise of collegiate athletics thus helping the other management groups and their respective memberships deal with a set of communications-based issues that is the most complex and challenging in history.
CoSIDA founded in the mid 1950’s the highly regarded “Academic All-America®” program, unquestionably regarded as the premier awards program in intercollegiate athletics for honoring combined academic and athletic excellence. It is CoSIDA's signature program. It has been presented a federal registration brand mark for “Academic All-America® and Academic All-American®” meaning that it is the sole organization that can refer to an awards program which includes that brand mark/name.
CoSIDA fully manages and administers the Academic All-America® program across all divisions of play (NCAA Division I, II, III, NAIA, Canadian and Two-Year institutions). CoSIDA members nominate and vote with regard to the selection of Academic All-America performers in 12 sports (men's at-large and women's at-large [multiple-sport category], baseball, men's basketball, women's basketball, football, men's soccer, women's soccer, softball, men's track & field/cross country, women's track & field/cross country and women's volleyball) for all four divisional levels. Capital One became the Academic All-America rights holder in January of 2012.
CoSIDA’s Board of Directors is comprised of eight elected officer positions (President, 1st Vice President, 2nd Vice President, 3rd Vice President, three Past Presidents removed and a Secretary-Digest, along with 10 other Board appointees (at-large and college division reps). These athletic PR professionals, along with an Executive Director, Director of External Affairs and Director of Internal Operations/ Treasurer, compose the organization’s Board of Director leadership group.
Since the summer of 2008, the association has been strengthened with the creation of additional management teams: the University Division Management Advisory Committee (UDMAC) and the College Division Management Advisory Committee (CDMAC). The UDMAC and CDMAC were created as part of the Board’s 2008 strategic initiatives which aimed to create a more federated CoSIDA management structure. The purpose of these management teams is to encourage divisional leadership groups to take a more direct and personal responsibility approach in regards to division-specific CoSIDA matters.
The UDMAC is composed of separate leadership groups for the Football Bowl Subdivision, Football Championship Subdivision and Division 1-AAA (division I programs in basketball who do not play football at the DI level). The CDMAC is composed of separate leadership groups for NCAA Division II, NCAA Division III, the NAIA, Canadian and two-year institutions.
Prior to the formation of CoSIDA in the mid 1950’s, sports information directors as a group were a part of the American College Public Relations Association. Most SIDs at those ACPRA meetings eventually felt that a separate organization was needed and that led to CoSIDA’s formation. There were 102 members at the original meeting/convention in 1957.
John Humenik, who has over 30 years of award-winning experience in the sports public relations and communications industry, serves as the Executive Director for CoSIDA. He was named to that post - the first Executive Director and first full-time employee in the history of the organization - in January 2008 and serves as the organization’s senior administrator working closely with its Board of Directors and the organization’s other staff (Director of External Affairs Barb Kowal and Director of Internal Operations/Treasurer Will Roleson) in handling the organization’s day-to-day administration and operations as well as the development of short- and long-term strategic planning and initiatives. He also serves as the organization's primary liaison with all of the nation's collegiate sports governing bodies, sports management organizations and coaches associations. Humenik also coordinates the organization’s sponsorship and corporate partnership program that now plays such a critical part of supporting organizational year-round initiatives and the annual convention.